A Rotary International grant has enabled this region’s Rotarians to launch a newspaper campaign aimed at increasing membership, and also a billboard campaign aimed at heightening awareness of Rotary’s fight against polio.
The billboard campaign will feature former Rotary Group Study Exchange member, and now Channel Seven Morning Show host, Kylie Gillies, telling motorists along the New England and Pacific highways just how close Rotary is to eradicating polio. A polio-free world is a legacy that Rotary is very close to achieving through its Polio Plus program.
A QR code will lead people to the Rotary District 9650 website where they will have the opportunity to contribute to this great cause.
The “Face of Rotary” newspaper campaign starts this week in Guyra, Armidale, Bellingen, Coffs Harbour, Coonabarabran, Gloucester, Great Lakes, Gunnedah, Inverell, Laurieton, Manilla, Moree, Nambucca, Port Macquarie, Quirindi, South West Rocks, Tamworth, Taree and Wauchope. Rotarians will feature in the ads, telling readers what Rotary means to them, and to encourage people to ask them about becoming a Rotarian.
“As the world’s first service club, Rotary is not good at letting our communities know what is achieved both locally and around the world, by over a million Rotarians just like us,” PR District Director, Lorraine Coffey of Armidale, said.
“And while Rotary is about service, it is also about fun and friendship, and knowing that each small contribution in time or effort does make a difference. This campaign will go a long way towards letting readers know what it means to be a Rotarian from each person’s perspective, and encouraging them to join us.”
The ‘Face of Rotary’ campaign has been supported and assisted by Fairfax Regional newspapers, and newspaper owners in Coonabarabran, Manilla and Quirindi.
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