Jamberoo Action Park owner Dax Eddy on-site at the park which is undergoing an upgrade to the park with up to six new rides early next year. Pic by Andy ZakeliNSW PREMIER Barry O’Farrell may have turned the first sod on the $115 million Wet ‘n’ Wild Sydney development, but Jamberoo Action Park is unfazed by its future competitor.
The park’s general manager, Dax Eddy, told the Kiama Independent he welcomed the competition.
Mr Eddy said Wet ‘n’ Wild Sydney and Jamberoo Action Park combined would strengthen the offerings in NSW.
It would also keep the domestic tourist market within the state rather than visiting the Gold Coast.
“When Wonderland opened in 1995, our visitation increased by 20,000 guests,” he said.
“They had a larger marketing budget and provided an entertainment experience – after people had that entertainment experience, they looked for a like product.
“There was a flow-on effect.”
He likened the situation to Lygon Street in Melbourne, known for its many restaurants.
“They do compete, but they attract larger groups of people,” he said.
Wet ‘n’ Wild Sydney, due to open in 2013, is set to include 42 slides and attractions, including an inland beach with a wave capable of being surfed.
Jamberoo Action Park, whose season started on Saturday, is in the early stages of its four-year, $25 million Kangaroo Island expansion.
Mr Eddy said it was progressing well so far.
“The weather’s been good, no complaints,” Mr Eddy said.
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