Michael Wall and Elliot St George from the Tea Gardens Hotel Motel are embracing the new idea by Nathalie Craig. mn-nccampaign-20 Michael Wall and Elliot St George from the Tea Gardens Hotel Motel are embracing the new idea by Nathalie Craig.
URINALS in pubs and clubs across the Great Lakes are the place of choice for a new drink driving campaign released by the Great Lakes Council.
When patrons aim at the stickers in the urinals written messages are revealed about the importance of avoiding drink driving.
With 75 per cent of alcohol related crashes in the last five years attributable to men the council believes the campaign will hit the right target audience.
“Yes, urinals are an unconventional location for a drink drive campaign,” the council’s road safety officer Becky Hunter said.
“But the support we have received from licensed premises across the Great Lakes proves that licensees are ready to try a different approach to get the drink drive message across to their patrons.”
Duty manager of Tea Gardens Hotel Motel Michael Wall said he thought the campaign was “a cracker of an idea” which was promoting plenty of discussion.
Ms Hunter said the message the council was trying to convey was that living in a regional area with less public transport should not mean people can become complacent about drink driving.
“We have to make more of an effort to ensure that we don’t put ourselves and other members of our community at risk by drink driving,” she said.
The campaign highlights getting home safely as priority.
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